Awards

Shopper Marketing

  • Our Approach is to understand how target customers/consumers behave as shoppers in different channels and formats, and to leverage this intelligence to benefit brands, retailers and ultimately the shopper.
  • Our offering includes:
    • Strategic planning
    • Retail and manufacturer shopper analysis
    • Retail and manufacturer liaison
    • Shopper 'Path to Purchase' development & implementation
    • Engaging with the shopper throughout the purchase consideration cycle both inside and outside the retail environment
    • Brand experience (internal and external)
    • Promotional marketing
    • Point of sale
    • Packaging
    • Category management
    • Trade incentives
    • Retail displays

Contact Guy Johnson to discuss Shopper Marketing in more detail at guy@kaleidoscope-mktg.com.au

Brand Experience Marketing

  • Building your brand experience across all touch points and with all stakeholders enabling you to deliver internal, partner and consumer engagement, in turn building advocacy and ultimately increasing the lifetime value of each consumer.
  • Our offering includes:
    • Customer journey mapping and analysis
    • Stakeholder analysis
    • Development and implementation of Brand Experience architecture
    • Measurement and refinement of customer experience
    • Experiential marketing
    • Sponsorship activation
    • Event management
    • Retail experiences
    • Mobile marketing and Pop up retail
    • Digital experiences
    • Trade experiences

Contact Alan Riva to discuss Brand Experience Marketing in more detail at alan@kaleidoscope-mktg.com.au

Loyalty Marketing

  • We build systematic value for your business by optimising the value of customer relationships.
  • Our offering includes:
    • Customer Insights
    • Identify and segment customers by behaviour, needs and value
    • Determine target segments to deliver on short and long term value requirements of your business
    • Strategy and business case development
    • Assess the current status quo
    • Develop a vision, embedded in sustained value
    • Business framework design
    • Establish and implement major business initiatives to deliver quick wins and sustained value
    • Capabilities development
    • Build and manage company wide integration to drive alignment with the business strategy
    • Customer journey and gap analysis
    • Performance measurements
    • Implementation
    • Pilot and test market programmes
    • Measure and demonstrate success
    • Refine and roll out the programme

Contact Kylie Green to discuss Loyalty Marketing in more detail at alan@kaleidoscope-mktg.com.au

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